Total Sessions
Active Users
Conversions
Top Source
Sessions over time
Daily sessions and active users
Traffic Sources
Sessions by source / medium
Conversions by Type
Form submissions and bookings
Devices
Sessions by device type
Countries
Top countries by sessions
Top Landing Pages
Which pages attract visitors and drive conversions
| Page | Sessions | Users | Conversions | Conv. Rate | Bounce Rate | Avg. Duration |
|---|---|---|---|---|---|---|
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Conversion Timeline
When each conversion type happened
Conversions by Source
Which sources drive conversions
| Source / Medium | Type | Count |
|---|---|---|
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Conversions by Campaign
Which campaigns drive conversions
| Campaign | Type | Count |
|---|---|---|
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Conversion Log
Click a row to see campaign and page details
| Time | Conversion | Source / Medium | Page | Count |
|---|---|---|---|---|
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UTM Campaigns
Paid and organic campaign performance
| Campaign ↕ | Source ↕ | Medium ↕ | Sessions ↕ | Conv. ↕ | Conv. Rate ↕ |
|---|---|---|---|---|---|
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Header CTA A/B Test
Click performance by variant and language
Total Clicks
Best Variant
Top Language
Top Page
| Variant | Language | Page | Clicks | Share |
|---|---|---|---|---|
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Ad Spend
Ad Clicks
Conversions
Cost / Conv.
Ad Performance over Time
Daily spend, clicks, and conversions
Campaigns
Performance by campaign
| Campaign | Clicks | Sessions | Conv. | Spend | Cost/Conv. |
|---|---|---|---|---|---|
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Ad Groups
Performance by ad group
| Campaign | Ad Group | Clicks | Conv. | Spend |
|---|---|---|---|---|
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Total Leads
Web Form Leads
API Leads
Organizations
Leads by Source
Where leads originate from
Leads over Time
Daily new leads
Recent Leads
Click a row to see notes and details. Links open in Pipedrive.
| Date | Title | Lead Source | Traffic Source | Organization | Actions |
|---|---|---|---|---|---|
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Total Meetings
Upcoming
Cancelled
Most Common
Meetings by Type
Breakdown of meeting types
Bookings over Time
When meetings were scheduled
Upcoming Meetings
Scheduled meetings coming up
| Date & Time | Meeting | Company / Invitee | Lead Source | Host | Location |
|---|---|---|---|---|---|
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Past Meetings
Completed meetings
| Date & Time | Meeting | Company / Invitee | Traffic Source | Host | Status |
|---|---|---|---|---|---|
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Total Clicks
Impressions
Avg CTR
Avg Position
Organic Performance
Clicks and impressions over time
Top Queries
Search terms driving traffic
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
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Top Pages
Pages ranking in search
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
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